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Marketing Services

Market insights & Guidance

I'm not just a real estate professional; I'm a specialist in luxury properties like your home. I possess an in-depth understanding of the local market, including current trends, property values, and the discerning tastes of luxury buyers. This expertise ensures that your property is marketed effectively and positioned to attract the right buyers.

Property Preparation

We have the tools and resources to prepare your home for optimal market readiness.

Staging, Virtual Staging, Professional photography, floor plans, 3D tour, property videos, Copywriting.

Branding

Our bespoke brand materials are designed to distinctly highlight your property and captivate prospective tenants and buyers. Leveraging sophisticated design techniques and market insights to emphasize the unique features and benefits of your property, I guarantee your property receives the attention and interest it deserves from the right audience.

Launching your home to the Broker Community

With our proprietary marketing tools, we at Houlihan Lawrence put the power of 1450 agents in NY and CT to work for your home. Coming Soon, Pre-Listing Announcement, Multiple Listing Services (MLS) Custom property E-blast, Broker Open Houses, Agent & Office Social Media.

Digital Marketing

We'll connect your property with digital-savvy buyers across 200+ media websites and apps engaging all digital platforms to effectively reach your potential tenants and buyers. Industry Websites, Social Media, Houlihan Lawrence Network, and Consumer Real Estate websites.

Print Marketing

Our print marketing features a clean, current design that highlights the unique elements of each property, positioning each home as a highly attractive asset for today's buyers. My deep marketing background enables me to create well-targeted and strategically effective print materials, ensuring each property receives the attention it deserves.

Strategic Pricing and Negotiation

Pricing is a delicate art, balancing maximum return with market competitiveness. With my experience and market knowledge, I can set the optimal asking price for your property, considering comparable sales, market conditions, and unique features. As a skilled negotiator, I will confidently secure the best terms and prices for you.